Hello, name’s Mike.
I design experiences that build trust, encourage action, and drive growth.
I'm a product designer who has spent the last decade in financial services. I lead UX strategy, experimentation, and design systems on a large scale. I aim for measurable results in complex financial products where trust and conversion are important.
10+
Years in Financial Services UX
Blending research, strategy, and design to drive trust and action
15k
LINES OF CODE ELIMINATED
Built a design system that replaced fragmented components sitewide.
10M+
Users impacted
From the products I've led, managed, and built.
Show me the goods...
Selected Projects
How I blend research, design, and strategy to solve problems and drive growth.
REDESIGNING A LENDING FUNNEL
First touch to 82% for a consumer lender
I rebuilt the intake experience for a mobile-primary borrower audience, then carried weekly test-and-ship iteration through personal information, offer acceptance, and contract signing.
61% to 82%
Weekly
submission rate
8wks.
Baseline to
above target
View case study

REBUILDING ADVISOR PROFILES
One foundation for 3,200+ advisor sites
I turned a fragmented patchwork of advisor pages into a product-managed system with two templates, controlled modularity, and measurement built in from launch.
+1.5pts
Connection rate
lift, held monthly
3,200+
Advisors on
the system
View case study

CONTACT UX REDESIGN
Recovered a broken page, then beat it by 40%
I stabilized a broken contact page in two weeks, then designed a new flow that beat it by 40% on desktop in a controlled A/B test, scaled across 58+ lead-gen forms.
+40%
Desktop
connections
+8%
Mobile
connections
View case study
AI BUILD · DESIGN SYSTEMS
I restructured Thrivent's design system documentation into AI-ready context, then built a tool that generates brand-compliant, testable prototypes from a text prompt.
0
Figma files or
imports needed
1
Prompt to a
testable page
View case study

What's it like to work with me ?
Testimonials
Thoughts from people I’ve been lucky enough to work with

"He's a fantastic designer and is able to work easily with both business stakeholders and technical teams. Mike is great at understanding when he needs to take a step back to look at the broader picture, and when he just needs to knock something out quickly."
Ron Smith, Product and Technology Leader

"Mike has a talent for creating designs that align with business objectives and carefully thinks through impacts to the conversion funnel. He’s quick, straight to the point, and a pleasure to work with."
Michelle Han, Bank Partnerships

"Mike is a business oriented designer who gets the big picture. His designs are tasteful and conversion centric. I look forward to having an opportunity to work with him again."
Alex Slobodnik, Founder, NameStorm

"Mike is not only an excellent designer, but has a very strong business sense while constantly thinking from customer's perspective. He always thinks about the bigger picture and how every piece of work aligns with it."
- Kirill Polevoy, Senior Product Director

