Hello, name’s Mike.

I design experiences that build trust, encourage action, and drive growth.

I'm a product designer who has spent the last decade in financial services. I lead UX strategy, experimentation, and design systems on a large scale. I aim for measurable results in complex financial products where trust and conversion are important.

10+

Years in Financial Services UX

Blending research, strategy, and design to drive trust and action

15k

LINES OF CODE ELIMINATED

Built a design system that replaced fragmented components sitewide.

10M+

Users impacted

From the products I've led, managed, and built.

Show me the goods...

Selected Projects

How I blend research, design, and strategy to solve problems and drive growth.

REDESIGNING A LENDING FUNNEL

First touch to 82% for a consumer lender

I rebuilt the intake experience for a mobile-primary borrower audience, then carried weekly test-and-ship iteration through personal information, offer acceptance, and contract signing.

61% to 82%

Weekly
submission rate

8wks.

Baseline to
above target

View case study

REBUILDING ADVISOR PROFILES

One foundation for 3,200+ advisor sites

I turned a fragmented patchwork of advisor pages into a product-managed system with two templates, controlled modularity, and measurement built in from launch.

+1.5pts

Connection rate
lift, held monthly

3,200+

Advisors on
the system

View case study

CONTACT UX REDESIGN

Recovered a broken page, then beat it by 40%

I stabilized a broken contact page in two weeks, then designed a new flow that beat it by 40% on desktop in a controlled A/B test, scaled across 58+ lead-gen forms.

+40%

Desktop
connections

+8%

Mobile
connections

View case study

AI BUILD · DESIGN SYSTEMS

From design system docs to AI-generated prototypes

Scaling one UX system across 8 product lines

I restructured Thrivent's design system documentation into AI-ready context, then built a tool that generates brand-compliant, testable prototypes from a text prompt.

0

Figma files or
imports needed

1

Prompt to a
testable page

View case study

What's it like to work with me ?

Testimonials

Thoughts from people I’ve been lucky enough to work with

"He's a fantastic designer and is able to work easily with both business stakeholders and technical teams. Mike is great at understanding when he needs to take a step back to look at the broader picture, and when he just needs to knock something out quickly."

Ron Smith, Product and Technology Leader

"Mike has a talent for creating designs that align with business objectives and carefully thinks through impacts to the conversion funnel. He’s quick, straight to the point, and a pleasure to work with."

Michelle Han, Bank Partnerships

"Mike is a business oriented designer who gets the big picture. His designs are tasteful and conversion centric. I look forward to having an opportunity to work with him again."

Alex Slobodnik, Founder, NameStorm

"Mike is not only an excellent designer, but has a very strong business sense while constantly thinking from customer's perspective. He always thinks about the bigger picture and how every piece of work aligns with it."

- Kirill Polevoy, Senior Product Director

How can I help you?

Let’s Connect

Whether you're exploring a UX challenge, looking for a strategic design partner, or just want to talk shop, I'm always up for a conversation.

Reach out by email, connect on LinkedIn, or
use the form below.

Proudly pushing pixels in Chicago, IL.

Proudly pushing pixels in Chicago, IL.

© 2026 Michael O’Sullivan

© 2026 Michael O’Sullivan